Your website’s conversion rate is crucial to your revenue. It is important that all aspects of your website, text, menus, buttons, placement / layouts etc., are planned and placed in a way that it motivates the users to perform the required action.
Conversion Rate Optimization is a systematic process of analyzing each aspect of the user’s interaction with the website, including the paths they take, the actions they perform, and the content they consume, to understand what is stopping them from completing the business goals.
We thoroughly go through each of these areas, and optimize them to create a smoother flow to help drive higher conversions from your website, be it lead generation or sales in e-commerce.
Most websites have significant room for optimizing conversion rates (more than 25%!) through aggressive experimentation, to understand what users prefer vs what we expect them to do.