Summary
EGO (wearego.com) is a high growth fashion brand focused on creating a strong retained customer base and growing revenues consistently. OrangeFox deployed one of the leading global B2C CRM systems - WebEngage to help EGO and succeeded in adding an average of 20% to the topline consistently.
CRM
And Retention Management
The Challenge:
EGO, an online + offline fashion retailer was looking for ways to grow revenue and we at OrangeFox had the opportunity to propose implementation of a CRM to help drive revenue growth.
The goal was simple, leverage existing customer data to drive higher sales and conversions.
The Solution:
OrangeFox took its time to understand the business, its challenges and the current use of customer data across the platforms and came to the conclusion that the use of a robust CRM is the need of the hour. After connecting with its partners at WebEngage, OrangeFox helped deploy webengage and enable multiple communication platforms for the EGO brand, allowing it to open communication with its customers.
The deployment included a comprehensive mapping of events, attributes and creation of segments across the business.
With the implementation plan finalized, OrangeFox worked with the technical teams at EGO to implement the WebEngage platform.
While implementation was in progress, OrangeFox teams came up with comprehensive retention management strategies to identify the lowest hanging fruit and quick wins.
Over all, the retention strategy at EGO was multi channels with Email, SMS, Push Notifications and On-Site popups featuring as the most prominent components of the campaigns.
While the implementation took place a few years ago and EGO has grown substantially since then, the CRM has consistently maintained a 20% topline revenue contribution to the brand.
