When customers arrive on your site, they search through a range of products to find what they like, while in the process, they leave behind an inflation of data that talks about product preferences. Every step on your site, from search, product view, add to carts, and checkout, tells a different story. Product attributes, sizes, descriptions, and even pictures play a great role in identifying the ideal product.
When a user find a product they like, they instinctively search for more products knowing that the brand caters to their aesthetic sense / needs. This not only leads to high converting sessions, but also higher probability of adding more products to the cart.
Another interesting application in this area is the option to send out customized and personalized newsletters, which highlight products with the utmost probability, to convert for each customer.
Are you currently using any recommendation engine for your e-commerce website? Let’s have a chat and explore opportunities on how we can help you out!