Summary
Hummart, an online grocery platform needed a CRM rollout to help supercharge its retention and engagement interactions. OrangeFox stepped up for the challenge and worked with our partner WebEngage to deploy a fully functional CRM in 4 weeks time across their website and mobile apps.
Full CRM
Implementation for Hummart in just 4 weeks
The Challenge:
Hummart - An online grocery marketplace was planning a CRM roll out and we at OrangeFox were chosen to help identify one and help with implementation. This was envisaged to help Hummart grow customer retention and drive customized, personalized communication across all of web and mobile apps.
The goal was to build a stronger bond with customers and create delightful experiences.
The Solution:
OrangeFox worked with its partners at WebEngage to help come up with a technical solution to meet Hummart’s needs.
Once the platform selection was completed, OrangeFox got down to develop a detailed implementation plan to with a comprehensive mapping of events, attributes and user level information, along with planning availability of channels. (SMS, Email, Push Notifications, Google and Facebook ads integrations).
With the implementation plan locked and approved, OrangeFox worked with the technical teams at Hummart end to set up datalayers to deploy WebEngage over Google Tag Manager while in parallel working with the mobile development teams to complete the integrations on the mobile apps.
When the datalayer was completed for the website, it took a few days to set up the relevant tags and triggers to start capturing data.
In parallel, the mobile app development teams completed their implementations and within a span of two weeks, the apps were ready for review. After a couple of review rounds and minor implementation challenges, the updated apps were ready to launch on the Play Store and App store in under 4 weeks time, helping Hummart meet its business goals faster than planned.
