Summary
The Citizens Foundation, a leading global non profit running the largest school network in the world for the underprivileged, reached out to OrangeFox with a challenge.
They had 6 websites targeting different countries for their fund raising goals, which were all running on Google Analytics (universal). We migrated all of these sites to GA4 after performing a detailed analysis and also implemented improvements to make sure TCF continues to be able to smoothly raise funds from its donors.
6GA4
Migrations in 2 weeks
The Challenge:
TCF raises funds across multiple countries for its network over 2000 schools through its community engagement initiatives. As Google inched closer to GA4, the migration of TCF websites from GA - Universal Analytics to GA4 became an ever pressing issue. Their objective was to continue effectively tracking the performance of their assets while keeping their infrastructure upto date.
The Solution:
OrangeFox did a comprehensive study of all 6 websites and put together a detailed plan to help migrate all the websites comprehensively. The plan not only took into account the differences in tracking that were in place at that time, but also created a path to putting everything together in a standard format across all the websites. Once the implementation plans were approved, OrangeFox completed the migrations in a period of 3 weeks for all 6 websites.
